# OKR

A goal-setting framework pairing an Objective with the Key Results that measure progress toward it.

**Acronym:** OKR

OKR — Objectives and Key Results — is a goal-setting framework that pairs a qualitative Objective (what you want to achieve) with a small set of quantitative Key Results (how you will know you are getting there). It is a structure for setting and aligning goals, not a metric in itself.

OKRs are frequently confused with the individual metrics they contain. An OKR is the frame; the Key Results are measures within it; and a target is the specific value a Key Result aims for. Keeping these distinct prevents the common failure of relabeling every number an "OKR" and losing the discipline the framework is meant to impose.

### Commonly confused

A metric or a KPI. An OKR is a goal-setting frame (Objective + Key Results), not a single measurement.

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[View this page on the website](https://getconductor.com/glossary/okr) · Last updated: 2026-08-04