Overview

Etihad Water and Electricity (EtihadWE), the Water and Electricity Company of the Northern Emirates, is undergoing a transformation program aligned with the broader UAE strategies of water security and climate neutrality, aiming to enhance resource conservation and sustainable development across the nation.

By adopting advanced technology, the company reduces water waste, invests in clean energy for desalination, and contributes to the UAE’s net-zero and water-conservation goals.

The Transformation Challenge

As part of its transformation journey, EtihadWE aimed to enhance customer and employee experiences, increase operational efficiency, and promote environmental sustainability by embracing digital technologies, including cloud migration and AI.

With 50+ distinct initiatives running in parallel, the organization identified key opportunities to:

• Enhance coordination across business units to ensure alignment and synergy
• Improve real-time visibility into initiative progress and status
• Standardize governance for consistent execution across all initiatives
• Streamline the management of interdependent activities, reducing complexity and improving efficiency
• Automate reporting and strengthen collaboration, creating a foundation for transparency and agility

Recognizing these opportunities, EtihadWE sought a centralized, structured platform to unify transformation efforts and reinforce disciplined execution.

How Conductor Supported EtihadWE’s Mission

EtihadWE partnered with Sensei Labs to use Conductor, our collaborative work-orchestration platform, as a supporting enabler for EtihadWE’s transformation program.

Conductor helped EtihadWE to:

‍Centralize and Align

• Centralize all transformation initiatives in a single digital platform, aligning 50+ programs and their cascading action plans under one roof.

Standardize Execution

• Standardize execution methods through consistent workflows, stage-gate governance, task management, and approval paths tailored to EtihadWE’s operational needs.

Increase Visibility and Traceability

• Enhance visibility and traceability with live dashboards, RAG-status tracking, KPI updates, and automated reporting, providing leadership with consolidated oversight of progress, bottlenecks, and risks.

Strengthen Collaboration

• Strengthen collaboration through shared workspaces, role-based permissions, and stakeholder-engagement features.

Accelerate Onboarding and Adoption

• Accelerate onboarding and adoption, leveraging our best-in-class enablement tools and structured change-management approach, aligned with the PMO methodology phases outlined in EtihadWE’s Request for Proposal.

‍The Impact

Conductor brought clarity, discipline, and transparency to EtihadWE’s transformation:

Unified Platform
Initiatives were successfully consolidated into a single, integrated system.

Execution Consistency
A standardized framework now supports governance and reporting across all departments.

Improved Decision-Making
Real-time insights help leadership to act swiftly and strategically.

Scalability
A strong digital foundation supports future growth and transformation.

Governance Strength
Enhanced governance consistency with built-in compliance and escalation mechanisms.

The Power of Partnership

EtihadWE’s journey reflects the power of partnership and shared commitment to excellence. Together, EtihadWE and Sensei Labs implemented a foundation that unites strategy, governance, and execution, ensuring that every initiative contributes to the organization’s broader transformation goals.

Through Conductor, EtihadWE established a repeatable, scalable model that supports its ongoing transformation and can enable future programs across the enterprise.