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In an era where change occurs at unprecedented speeds, organizations face the challenge of not just adapting to the future but actively shaping it. Dr. Ahmed Al Tarawneh, Partner at Crowe UAE and creator of the Future Management discipline, describes this acceleration perfectly: "The future started out like maybe riding horseback, at a speed of about 20 kilometers an hour... and then all of a sudden, right after COVID in 2019 and 2021 when we first got hit by the GPTs and the LLMs... I could see immediately that the future has switched from that 20 kilometer an hour horse to a Hyperloop at a speed of about 1200 kilometers an hour."
Future Management represents a paradigm shift from traditional approaches to organizational planning and execution. Unlike conventional future forecasting and foresight methods, which typically focus on predicting and preparing for potential futures, Future Management provides a comprehensive framework for actively shaping and managing the future on a day-to-day basis.
Dr. Al Tarawneh explains the key distinction: "I look at future forecasting, future foreseeing as tools... But then in future management, it is actually a model, a framework. It's a toolkit. It's an action plan that needs to be implemented every day. So instead, this is where employees go to work every day, they log in to their computers, and they manage a future one day at a time."
The framework encompasses several key organizational components that work together to create a comprehensive approach to managing future change:
The importance of Future Management stems from the rapidly accelerating pace of change in today's business environment. Traditional approaches to strategic planning and future forecasting, which might have worked well in a slower-paced environment, are becoming increasingly inadequate.
"The future was just picking up pace all the time," notes Dr. Al Tarawneh. "It is amazingly difficult to forecast and foresee the future 2 years from now when the future is happening actually next month." This acceleration, particularly in areas like artificial intelligence and digital transformation, requires a more dynamic and proactive approach to managing change.
The traditional model, where organizations might spend 80% of their efforts on future forecasting and 20% on future management, needs to be inverted. Dr. Al Tarawneh advocates for an "80% future management, 20% future forecasting" approach to ensure organizations can keep pace with rapid changes while maintaining efficiency and effectiveness.
Organizations implementing Future Management can expect several tangible benefits across multiple dimensions of their operations:
Future Management transforms organizations from periodic to real-time data-driven decision-making through:
The framework integrates with value management principles, transforming:
Dr. Al Tarawneh emphasizes the importance of monetization: "There's another module, a whole module on monetization. Right? How do you monetize your people? How do you monetize your data?"
Organizations can track concrete improvements in:
The framework introduces a sophisticated hybrid measurement system that combines:
Future Management bridges the gap between daily operations and long-term strategic planning through several key mechanisms:
Organizations must "manage that data life cycle... every day, for example, you have to be discovering data points and where you could get data from and what data is missing," explains Dr. Al Tarawneh. This continuous data management approach involves:
The framework emphasizes the importance of workforce development, particularly in terms of digital capabilities. Dr. Al Tarawneh introduces the concept of digital dexterity: "Instead of measuring their digital maturity, we measure digital dexterity... You need about 80% of your people and organizations need to be digitally mature... but you need 20% of the people to be digitally Dexter... so that they can give you the innovation around those systems and models."
This approach requires:
Organizations implement changes through 90-day action plans while maintaining a longer-term vision. As Dr. Al Tarawneh notes, "It can be up to a 5 year plan. However, it is implemented with actionable things every 90 days... there are low hanging fruits happening every 90 days and it accumulates."
This involves:
The Future Management Institute serves as the central body for advancing the discipline of Future Management. According to Dr. Al Tarawneh, the FMI will function as "a vehicle that we will be using to grow, first of all, the concept, also to grow the number of practitioners... in terms of FMPs, future management practitioners, or professionals."
A unique aspect of the FMI is its commitment to real-time evolution. The FMBOK will be "the first live BOK in the world... sustained and growing with the participation of the community of practice in real time," utilizing AI and GenAI tools to continuously update and improve the body of knowledge.
Organizations interested in implementing Future Management can begin with the Future Readiness Lab approach developed by Crowe UAE. This structured process includes:
The assessment phase involves:
The workshop focuses on:
Dr. Al Tarawneh advises: "6 months is a minimum, 5 years is a maximum, but then obviously depends on the size of the organizations, how many geographical locations, how historically they've done business."
The implementation process includes:
As organizations face an increasingly rapid pace of change, Future Management offers a structured approach to not just cope with the future but actively shape it. Through its comprehensive framework and daily implementation methodology, organizations can transform from reactive to proactive entities, better equipped to handle the challenges and opportunities of tomorrow.
For organizations considering Future Management, Dr. Al Tarawneh offers this crucial advice: "If you don't keep up, if you don't build the people and the tools and techniques necessary and the resilience needed and the change adoption and adaption needed to keep up with that speed, they're gonna pay... in terms of well-being, in terms of people leaving them, in terms of talent flying away."
The future of business belongs to organizations that can not just predict change but actively manage it. Future Management provides the framework, tools, and methodologies to make this possible, offering a comprehensive approach to organizational transformation in an increasingly dynamic business environment.
